Yakumi

Branding, Package Design

Yakumi-hero_1500x1000.png
 

Brand Launch for Japanese Inspired Food Paste Brand

 

BACKGROUND

A owner of Yakumi, a Japanese Inspired Food Paste Brand, approached and worked with creativity is everywhere for their brand launch.

SOLUTION

We kicked off the project with branding workshop with the owner and surfaced the possible directions for the brand. We further continued design exploration and determined the visual concept of ‘seeds and grains’ which are the main ingredients for the product.

 

CREDITS

Client: Yakumi
Agency: creativity is everywhere

Creative Director: Takao Umehara
Calligrapher: Midori Yamanaka